Engaging the Slavic/Eastern European community in the Pacific Northwest represents a significant opportunity for media buyers aiming to expand their reach. With Russian being the third-most spoken language in Oregon, and the Portland area hosting over 150,000 immigrants and family members from the former Soviet Union, the potential audience is substantial.

The SEEC population in Oregon is both sizable and diverse, encompassing individuals from Ukraine, Moldova, Russia, and other Eastern European countries. This community maintains a strong cultural identity, often preferring media in their native language. By advertising on outlets, brands can effectively engage a dedicated and attentive audience.

Trusted Media Outlets

To effectively reach the Ukrainian and Russian-speaking community in Portland, consider advertising in these established media platforms:

• Aфиша (Afisha): A prominent business and cultural magazine offering content on health, business, immigration, education, and local events. Advertising in Afisha connects brands with readers actively seeking information and community engagement.
• Радио 1040 AM (Radio 1040 AM): As the first multilingual radio station in Oregon, Radio 1040 AM provides daily programs, news, interviews, and valuable information. It serves as a powerful channel for audio advertising, reaching listeners during their commutes, at home, or at work.
• Газета Майдан (Maidan Newspaper): A newspaper among the Ukrainian-speaking community in Portland and Vancouver, offering a trusted platform for print advertisements, articles, interviews, and service announcements.

Geographical Reach

Advertising in these media outlets not only targets the Portland metropolitan area but also extends to other parts of Oregon and Washington, including cities like Vancouver, WA, where a significant Slavic/Eastern European population resides. This strategy enhances brand visibility across state lines, tapping into a broader yet targeted audience.

For media buyers aiming to connect with the Russian-speaking community in the Pacific Northwest, investing in established ethnic media outlets like Afisha, Radio 1040 AM, and Gazeta Maidan offers a strategic advantage. This approach ensures effective engagement with a culturally rich and responsive audience, ultimately driving brand growth and loyalty.